Mixologie — The Life Event Data Co.

Best practices, Exact specs.

Everything your creative team needs to build assets that run cleanly across every placement we deliver.

Video

In-stream video runs across high-traffic sites, before, during, and after the content your audience came for.

Mixologie hosted video dimensions

1920 × 10801920 × 800640 × 360480 × 360400 × 300400 × 225

Delivery

Placements

Pre-roll, mid-roll, and post-roll. The majority of available inventory is pre-roll.

File Formats

.mp4, .m4v, .mpg, .avi

Tags

VAST tags accepted in place of a hosted file.

File & Length

Durations

6s · 15s · 30s · 60s

Your file must be equal to or shorter than the duration booked.

Max File Size

1 GB

We encode master files down to a workable delivery size.

Audio

Include an audio track. Mixed levels should be consistent across cuts.

OTT / CTV

Connected TV places your brand inside premium streaming content, full screen, with no skip.

Recommended

Build to these specs for optimal performance across streaming inventory.

Format

MP4 with AAC audio

Bitrate

15,000 to 60,000 kbps

Frame Rate

29.97 fps or higher

VAST Version

2.0 or higher

Duration

15 or 30 seconds

Minimum Requirements

Files below any of these thresholds are ineligible for OTT inventory.

Media Type

MP4

Bitrate

5,000 kbps (5 Mbps)

Resolution

1920 × 1080 or greater

Aspect Ratio

16:9, full frame

Duration

Under 90 seconds

Max File Size

1 GB

Not supported. VPAID is not accepted on OTT inventory, and FLV, WebM, and VPAID media types are ineligible. Pillarboxing and letterboxing are not permitted. Your frame should fill the screen edge to edge.

Native

Native creative takes on the look and feel of the content around it.

Text

Character counts include spaces. Write to the shorter end where you can.

Headline

5 to 55 characters

Body

5 to 120 characters

Call to Action

15 characters maximum

Sponsored By

25 characters maximum

Image & Logo

Supply the largest image you have. We scale down, never up.

Image Sizes

1200 × 627, 800 × 600, or 600 × 600

Resolution

72 PPI minimum

144 PPI recommended for retina displays.

File Types

.jpg, .png, .gif

File Size

750 KB recommended, 3 MB maximum

Brand Logo

300 × 300 at 1:1, on a white background

Need the creative built?

Production assistance is available if your team would rather hand off the build. Send us what you have and we will take it from there.