Mixologie — The Life Event Data Co.

Reach the household. Understand the audience.

A brass telescope trained on the horizon — seeing what is coming before it arrives.
Reach

Hyper-Targeted Marketing

Delivery built on a physical address, not a cookie. Every impression traceable back to a real front door.

IP Targeting

Traceable and transparent targeting with our patented algorithm that matches physical addresses to IP addresses.

Digital Canvassing

Using our mapping and IP targeting technologies, we canvass a geographic area through digital advertising. No knocking on doors, no flyers.

Digital New Movers

Capitalize on new movers by advertising to them when their propensity to make a home-related purchase is at its highest.

Venue Replay

Convert prior visitors of a location into customers, using footfall traffic analytics to deliver advertisements directly to them.

Understand

Hyper-Targeted Audiences

Who they are, where they go, and what they are about to want. Segmentation grounded in observed behavior.

IP+ Targeting

Our patented IP Targeting product combined with segmentation data, letting you shape an audience on demographic and psychographic signals.

Bullseye Reports

Foot traffic analytics and demographic data combined, revealing how your customers, or your competitor's customers, move and behave.

CRM Enrichment

Enhances your customer data by integrating digital and physical purchase intent signals, creative engagement metrics, and household demographics.

PMP Deals

Leverage Mixologie's patented Matching Algorithm to target audiences at the IP and device level through your own DSP.

Foresight™ Predictive Analytics

Visualize and extrapolate audience data based on human intent, so decisions and dollars are allocated to the right audiences.